Monday, February 24, 2014

Facebook Marketing Ultimate Guide Free eBook



I’ve been trolling for something very special for my loyal readers today, and I found a beautiful pearl in the oyster for you.

Facebook Marketing – The Ultimate Guide is a new eBook by Andrew Spence. The 106 page guide covers everything you need to know about Facebook marketing. Best of all, it’s completely free. You don’t even need to opt into any list to get it.

This isn’t just some rehashed old Facebook marketing stuff. I know, I read through its entirety and grabbed some useful tips that I readily implemented  ~ just when I thought I knew it all. Ha! Ha!

  
~ Here’s an Overview of What’s Covered ~


Part :     Introduction
·         How To Use Your Ultimate Guide To Facebook Marketing
·         Marketing In The (Near) Future

Part 1:   The Absolute Basic of Facebook Lead Generation

Part 2:   Relationship Marketing on Facebook
·         Creating Your Marketing Strategy
·         Business Pages
·         The Goal of Your Business Page
·         Building Your Facebook Business Page
·         Content of Your Page and more…

Part 3:   You, Your Brand and Your Personal Facebook Profile
·         Your Personal Profile Marketing Goals
·         Using Your Personal Profile as a Marketing Tool
·         Your Timeline Cover
·         Page Linking
·         Networking and more…

Part 4    Creating a Community on Facebook
·         Types of Facebook Groups
·         Essential Facebook Groups Tips and Tricks
·         Group Etiquette and Best Practices

And… More Facebook Tips!

If you want to learn out how to make money and market your business on Facebook, and you want to pay zero in the process, then downloading Andrew’s guide is a excellent beginning point. As I mentioned before,  it’s a totally free eBook, and doesn’t require you to join any list. Andrew just wants to spread his work around and I'm helping him to do so. The direct PDF download link is below :



So go ahead and get started on learning some of these new Facebook Marketing methods so you can get them implemented. 

While you're here, go to the right upper side of my blog, enter your name and email to your Free Copy of "Explosive Facebook Marketing". There’s nothing like finding two pearls in one oyster shell. Oh what a treasure day for you...

Yes, I do love oysters!!!

Leave Me a Comment and  Give Me Your Feedback About These Facebook Resources.
Christine Range

Thursday, February 20, 2014

Is The Power Lead System Right For My Business?



There seems to be many lead systems cropping up, poised as solutions toward low sales conversions for entrepreneurs. Most recently, the one gaining online traction and exposure is the Power Lead System. If your visible in any of the Facebook groups, you can’t miss seeing the big red letters with an arrow Free Leads. But you might be wondering, is the Power Lead System right for my business?

Typically, when online lead management systems have been unveiled, its usefulness was directed more toward network-affiliate marketing, MLM and direct sales niches.  However, The Power Lead System (PLS) appears to be a game-changer in the industry.

I first encountered the Power Lead System during my search for a sales funnel for a different program I was reviewing at the time.  From the capture and sales pages, to the explicit introduction video, to researching the owners – there seemed to be a different twist in its business model.


For one, it offered a complete all-in-one lead management system with real value to those who preferred to remain a free member, but did not mind giving away every other lead to do so.  Secondly, it offered a customer only membership to both online and offline brick and mortar businesses in need of a lead-contact management system.  Third, an opt-in was available to become an affiliate with the stipulation of being a customer as well. The detailed explanation of affiliate 100% commission, based upon accelerated leverage was quite impressive.  

Before deciding to make a monthly monetary commitment, I performed my due diligence as I would suggest anyone do who is serious about embarking upon any business venture.  The Power Lead System launch is fairly recent, October 11, 2013. It's a global program available in approximately 188 countries.

As I scrubbed the net, there were not many objective reviews by others that I could locate that gave an adequate user point of view. Most reviews simply provided an overview of features, benefits and how to become a free member. 

As I studied and familiarized myself more, I realized exactly why it is difficult to provide an overall general review – because it is NOT an “all size fits all” type of lead marketing system.  A review by one type of user may not be as helpful or sufficient for another type of user with a alternate purpose in mind in order  to make an informed decision.

Unlike typical network and MLM marketing product launches, PLS tends to focus and desire to attract a broader target audience that also includes direct sales, offline as well as online home businesses.
 
Mortgage brokers, real estate agents, insurance agents, dentists and chiropractors are just a few brick and mortar businesses that could very well find excellent use and results from PLS. In actuality, a strong emphasis is placed on any business becoming more successful utilizing their high tech customizable online lead management system. 

On the other hand, a business consultant could very easily customize a complete, professional marketing platform for a current or prospective client; gain an additional revenue stream by charging a fee for that service.
 
The Power Lead System is indeed a dynamic, multi-faceted marketing system designed for any “serious” business-building entrepreneur  seeking more automated exposure, increased prospects and sales conversions.  

The system is user friendly and does not require high technical knowledge. There is a unique “share” component whereby one person in an organization can set up an entire sales funnel, provide a simple code to other members  and instantly the entire organizational team can market the sales funnel without investing the time and effort individually. This is quite a time saver.

There is a short, yet continuous learning curve as the company  vision evolves.  The founders, Neil Guess and Michael Price, Priceless Possibilities, have demonstrated experience and leadership. They provide high quality easy to follow training videos and webinars so you can implement campaigns quickly while further learning the system. Although PLS is somewhat new, Michael Price has almost 20 years of experience creating custom marketing systems, as well as having been a trainer with Tony Robbins organization. You can learn more directly from PLS owners at their weekly Power Lead System Hangout

For all the grand reviews, needless to say, no product is perfect for all users. There is a user segment that will struggle with this system and that is,  an inexperienced - new online affiliate marketer in the industry.  A high percentage of internet marketers seeking a home based business fail because they lack the experience, tools or resources to get sufficient traffic to make sales. 

The Power Lead Systems marketing enticement is “get free leads”.  However, you still need traffic to get leads, prospects and sales.  PLS does NOT include traffic. It offers awesome tools, software and training, however, you must be capable of generating either paid or free traffic.  Power Lead System does provide traffic resources, advertising coops, sample banners and ads to facilitate generating such traffic.

If you know or are willing to learn how to effectively promote, then there definitely is a high earning potential in the Power Lead System Home Business


Below is a Membership Level Comparison Chart



So the question still  remains... is the Power Lead System right for your business? 

Only you can make the final determination.  If you view your entrepreneurial efforts as an authentic business and not a hobby, jump in and take a closer look using Power Lead System Free Option. You just might be pleasantly surprised. 

I hope you find this information useful  as an initial introduction to the business.

Christine Range

Saturday, February 1, 2014

Creating Branding Authority

A brand is basically the impression of your business. It is what distinguishes you from your competition in the mind of your target market. 

A key step to creating branding authority is finding your unique sales position or proposition.  Many business owners effectively do this with the help of their existing customers. A survey is used to ask people why they are buying a product or using a service instead of the competition. 

You can apply this exact survey strategy in your existing business. If you are just starting your business, then you might want to analyze your competition and identify their sales position or proposition. This will give you some indication of what you can do to add extra value and nail down your sales position. Tip ~ the lowest price is not always best sales position or proposition, particularly when high quality, features and benefits justify your pricing.

Driving Sales with Facebook:

Facebook is an exceptional tool to drive sales. It provides a superb platform to notify your audience about special offers, product launches, discounts and more. You can easily provide a link so friends and followers can access your website. With little effort, you can even set up a virtual store right there inside Facebook.

Facebook is a very low-cost advertising vehicle. You can run highly targeted campaigns that have a high return on investment (ROI). Marketing Statistics prove that social media audiences have a higher conversion rate than organic traffic. You can also use Facebook Events to drive sales and increase brand awareness.

Building Your Network Connection:

Building a network connection is essential to your online business success, especially if you want that success to be long-lasting. Facebook Groups gives you that option. Keep in mind, your group should not be built around your product if you want to "keep"  the attention of other users.

You need to focus on building a group centered around a cause or interest that has a connection with your goals yet has social importance to draw people to  join.

Lastly, as you make your circuit around Facebook Groups, you may be tempted to use an “Auto Poster” as a time management tool. Here's a word of caution and yes, another statistic to help you with that decision Tip ~ auto-posting to Facebook decreases likes and comments by 70%. (Digital Buzz Blog 2012)

Listening To Feedback:

Listening to feedback from your customers is crucial to the success of any product or business. The more feedback you receive, the more you can improve and meet the needs of your prospects. You can receive feedback directly through a Facebook group or by running a manual search to locate any mentions of your brand.

The more responsive you are to your target market’s needs, the more they will be pleased about your brand and advertise for you through referrals and recommendations. To make a deeper point, 80% of US social network users prefer to connect to brands through Facebook. (State of Inbound Marketing, 2012)

There is nothing more precious in a social media setting than having your Facebook fans recommending your business as this is the place people come to research before they make their purchase decision.  

Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their visibility and credibility, and create an indispensable brand that consumers can relate to, creating lifelong customers. Check it out. 


Recommended Resource:
Christine Range