Facebook Marketing Plan | The Power Of Knowing Your Target Market

As with any business endeavor you need a plan for your marketing growth strategy. You have so many options open to you that you would be hard pressed to keep track of everything without a plan to make sure you are heading in the right direction. So let's begin with identifying your target market.

Identify Your Target Market

The Facebook demographic is extremely diverse and you have the added advantage of being able to use people's profiles to further narrow your target market down.

For example, if you want to target men aged 35 – 45  who live in the Midwest and love to fish, Facebook makes it  extremely easy to do. The advantage? You can be certain you aren't wasting resources, whether money or time, on reaching a wide audience when only a small percentage is actually your target market, which is often the case with traditional marketing channels.

Remember that the key to building a successful business is to have an excellent understanding of your target market. The more you know about your consumer, the easier it will be to build a relationship with them. Consumer behavior, in simple terms, is driven mainly by two desires:

1. To Avoid Pain
2. To Gain Pleasure

However, pain avoidance carries much more weight. Therefore, the more you know of your audience and what pains them, the more you will be able to meet their needs by providing a solution to their pain. 

In fact, if you do your market research properly, you will be able to create a product [or find an affiliate product to promote] that virtually sells itself. This is where "the power of knowing your target market" truly lies.

What better way to build a relationship with your target market than through a social media platform that allows for so much interaction, like Facebook?



There are a few tools you can use to locate your target market. One of these is the Facebook Insights tool which provides information on the people visiting your page, including information such as their age and sex.

If you're new to Facebook Insights and need some step-by-step guidance in where to locate this tool and how to set it up, here's a Facebook page that can help you ...

Facebook Page - Ultimate Guide How To Use Facebook Insights To Measure Your Fan Page

If you haven't already done so, start researching your target market today. Leave me a comment and let me know how it's working out for you. Thanks for your attention and time.

Christine Range

 

  

Why You Need Your Business Present On Facebook

Facebook currently has reached 1 billion active users, making it larger than many of the world’s nations and its growing by leaps and bounds every day.

This online community is the dominating force in social media by a significant margin.  In comparison to its rivals, Facebook is the most popular site in all regions and its users are most likely carrying out a range of networking activities.

According to Pew Internet: Social Networking  “71 % of online adults use Facebook”.

Social media's platform is so enormous with demographics being extremely diverse, consequently making it an ideal marketing vehicle. In the U.S. alone, more than 50 percent of users are 26 years old and above… meaning that your marketing efforts can achieve even greater success since these are usually the people who make direct purchase decisions.

Armed with such information, many businesses are wising-up to the necessity of integrating social media into their traditional marketing strategies, which includes Facebook. Regardless whether you are in the B2B or B2C sector, you can still find Facebook marketing to be valuable.

Both online and off-line marketers are discovering that Facebook can be a very effective way to generate leads for your business if you use it the right way.

Facebook gives marketers and business owners a powerful tool which allows you to see how your customers and prospects react and engage with your content. But first, you must identify your target market, understand their needs and wants, build a relationship with them and only then attempt to sell to them.

Consumers aren’t necessarily interested in doing business with faceless companies that hide behind a logo…especially when they have so many other choices. On the other hand, they aren't too receptive to being bombarded with ads from small business owners who haven't taken the time to establish a relationship either.

When Facebook marketing is used strategically to build a database of genuine prospects and generate sales it’s an incredibly beneficial tool to support your business.

Now that you know why you need to show up and be present on Facebook – let’s get into the nitty gritty of marketing on Facebook and creating a brand that will have consumers running to you.

To be continued... ways to build and increase your authority using social media including creating a Facebook Page.

Thank you for reading and contributing here. If you found this useful, please share it with your friends.

Christine Range

Marketing With Christine On Facebook

Social Media Marketing Nuts and Bolts

The internet and social media sites especially have led to the line between our social and professional lives blurring ever more with each passing day.

Social media sites give people the opportunity to connect with old friends, make new ones and expand their professional network with only a few clicks, from the comfort of their own home.

These platform sites have redefined the concept of globalization, which was the "in" word two decades ago for large corporations. Unfortunately for the latter, the current globalization concept has allowed businesses of all sizes to tap into the benefits of being present in a wide number of markets.

This is because the internet has become a business channel that is practically free and companies are no longer required to make massive investments in building an offline, local presence in whichever market they choose to expand into.

In fact, why expand into a single geographical market, when one can access the world with a few clicks of the mouse?

Of course, this doesn't mean that it's easy for start-up entrepreneurs to compete against the giants. After all, why take on a giant when you can still build a profitable and sustainable business that will change your life and that of  future generations of your family without competing directly with the giants?

The simple answer is...the one colossal advantage you have as a small business owner over a large corporation is relationships.

Yes, you heard right!

You are more likely to spend time building relationships with your prospects... converting them to returning customers than any large corporation - as they are mostly focused on their bottom line and ROI, overlooking strategies and tactics that may not convert into tangible results immediately.

That being said, even the 'big boys' are beginning to understand the value of social media sites and building relationships with their customers, which is why you need to jump on this train of opportunity before it passes you by.

What you need to understand is that the change that has and is taking place is not in the core concepts of marketing, which are more applicable than ever, but in consumer behavior.

You see, social media sites have given consumers a powerful voice of their own and they are less likely to fall for advertising campaigns that cost millions to put together. Instead of rushing out to buy a brand new, shiny product, most consumers' first stop is their favorite social media website to research the product in question.

For companies who simply don't get the social media space, this can be a killer. However, for those savvy entrepreneurs who understand the new consumer, this is a resource that can be leveraged to create an incredibly successful business.

Christine Range

Visit Marketing With Christine On Facebook