Creating Branding Authority

A brand is basically the impression of your business. It is what distinguishes you from your competition in the mind of your target market. 

A key step to creating branding authority is finding your unique sales position or proposition.  Many business owners effectively do this with the help of their existing customers. A survey is used to ask people why they are buying a product or using a service instead of the competition. 

You can apply this exact survey strategy in your existing business. If you are just starting your business, then you might want to analyze your competition and identify their sales position or proposition. This will give you some indication of what you can do to add extra value and nail down your sales position. Tip ~ the lowest price is not always best sales position or proposition, particularly when high quality, features and benefits justify your pricing.

Driving Sales with Facebook:

Facebook is an exceptional tool to drive sales. It provides a superb platform to notify your audience about special offers, product launches, discounts and more. You can easily provide a link so friends and followers can access your website. With little effort, you can even set up a virtual store right there inside Facebook.

Facebook is a very low-cost advertising vehicle. You can run highly targeted campaigns that have a high return on investment (ROI). Marketing Statistics prove that social media audiences have a higher conversion rate than organic traffic. You can also use Facebook Events to drive sales and increase brand awareness.

Building Your Network Connection:

Building a network connection is essential to your online business success, especially if you want that success to be long-lasting. Facebook Groups gives you that option. Keep in mind, your group should not be built around your product if you want to "keep"  the attention of other users.

You need to focus on building a group centered around a cause or interest that has a connection with your goals yet has social importance to draw people to  join.

Lastly, as you make your circuit around Facebook Groups, you may be tempted to use an “Auto Poster” as a time management tool. Here's a word of caution and yes, another statistic to help you with that decision Tip ~ auto-posting to Facebook decreases likes and comments by 70%. (Digital Buzz Blog 2012)

Listening To Feedback:

Listening to feedback from your customers is crucial to the success of any product or business. The more feedback you receive, the more you can improve and meet the needs of your prospects. You can receive feedback directly through a Facebook group or by running a manual search to locate any mentions of your brand.

The more responsive you are to your target market’s needs, the more they will be pleased about your brand and advertise for you through referrals and recommendations. To make a deeper point, 80% of US social network users prefer to connect to brands through Facebook. (State of Inbound Marketing, 2012)

There is nothing more precious in a social media setting than having your Facebook fans recommending your business as this is the place people come to research before they make their purchase decision.  

Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their visibility and credibility, and create an indispensable brand that consumers can relate to, creating lifelong customers. Check it out. 

Recommended Resource:

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

Christine Range